Jeff R. Lamb

Out of Home Advertising Spotlight -- Truckside Advertising

Truckside advertising campaigns are used to broaden the reach of a national, regional or local campaign. They add variety, frequency and value to a broadcast campaign or can stand alone as very efficient campaigns. For those trying to "go green," truckside advertising is a great, though often overlooked, alternative to mobile billboards. Truckside ads are posted on working trucks that will be... (posted by Jeff R. 2 years 77 days ago.)

Outdoor Advertising with Digital Video Media Networks

Many different types of digital advertising products exist in the out-of-home arena. In fact, almost every out of home advertising (OOH) category has some form of digital products available. Capable of reaching audiences with multiple messages and exciting graphics, digital video screens can target consumers almost anywhere they spend their daily lives--while they are riding in elevators, shopping... (posted by Jeff R. 2 years 84 days ago.)

In-Theater Cinema Advertising Helps you Reach Consumers

Did you know the average movie goer spends around 10 minutes in movie theaters and lobbies, before the show starts? For many, getting to the show early to catch the new movie trailers and previews is a favorite part of the whole experience. Alternative media companies have taken notice of this trend and, in the past decade, have incorporated additional on-screen entertainment options for the movie... (posted by Jeff R. 2 years 113 days ago.)

Creative Advertising Strategies Help Companies Reach Consumers in any DMA

Today's consumers are tough as ever to reach, especially when they are at home. Modern technology advances (Digital Video Recorders, Satellite Radio, etc.) allow consumers to almost completely eliminate advertising messages from their daily lives while watching television, listening to the radio or getting their news. This is why reaching consumers through out of home and other... (posted by Jeff R. 2 years 140 days ago.)

Media Fragmentation is a Good Thing for Alternative Advertising

I want to take a moment to offer some thoughts, suggestions and interesting facts about how -- as buyers, planners and other managers of the media mix -- we may leverage the new-found wealth of media choices to drive greater impact for our advertising clients. The Rapid Expansion of Technology Adoption - If you've been thinking technology evolution is happening at a faster pace than... (posted by Jeff R. 2 years 201 days ago.)

In-Car Study Shows Outdoor Advertising and Out of Home Media on the Rise

A major media company recently released an update to its 2003 national in-car study. Whether you're selling billboards, street furniture, transit or placed-based media, this report contains useful information covering all segments of alternative advertising. If anything, the report can provide some insight as to how the tides in the world of alternative advertising are shifting for... (posted by Jeff R. 2 years 231 days ago.)