Alternative Advertising Techniques to Help You Reach Sports Enthusiasts



Posted: Thursday, August 20, 2009

by
DoMedia

Sports fans can fill up a restaurant, bar or any other place of interest faster than any other demographic. Just head over to a sports bar or pub on a game day and try to find a seat. These enthusiastic fans will crowd into every possible inch of space, preferring the areas immediately surrounding a television set or projection.

What's more is that this group knows how to spend. The "big game" will entice fans from either side to open up their purses and wallets as they relax and unwind. The more extreme and dedicated fans view these matchups as events that rival major holidays in terms of importance.

So what is the trick when it comes to reaching this diverse group of enthusiastic spenders? It's as simple as knowing where to look and how to get noticed. There are several key areas and locations which are ideal when trying to reach this group - no matter what time of year or what part of the country. Additionally, certain types of media are significantly more effective when trying to get noticed by sports enthusiasts. Below are a few really good areas to start.

Stadium/Arenas

This crowd likes to attend sporting events, obviously. Therefore, targeting them with arena or stadium displays during specific events can be very effective. Be unique and stand out with your selection; your audience is devoting the majority of their attention to the game or contest at hand. Try catching them while they are waiting in line to use the restroom or near the concessions.

Aerial Advertising

Aerial messages can target any outdoor community, professional or school sporting event - mostly during daylight hours, but some vehicles can also target at night. This is a great opportunity to reach large scale crowds at collegiate and professional sporting events.

Mobile Displays

These displays can target this increasingly mobile population by targeting arenas, gymnasiums, soccer fields, etc. or anywhere else this target frequents. Allow your advertising to follow your targets.

Golf Courses

Sports enthusiasts are not always passive watchers. It is also possible to target the sports enthusiasts while they are involved with a sport. Golf is an excellent opportunity to do exactly this. The sport is inherently social and slow paced, providing an excellent platform to capture their attention without a cluttered environment.

Sports Bars

One of the best bets for getting noticed by sports fans, sports bars are often frequented even during the off season and on days when there aren't big games. These consumers can be reached through the use of restroom displays, juke boxes, video games and other restaurant displays.

Health Clubs

Fitness centers and health clubs are a great way to get this group's attention. Alternative advertising messages are delivered in a unique environment and with frequency to regular users. Consider that the vast majority of health club visitors return often as members.

Jeff R. Lamb is the president of DOmedia: an alternative advertising company. DOmedia specializes in connecting asset owners with buyers for all forms of alternative advertising, including outdoor media opportunities. Learn more at www.domedia.com

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